What is Asoka Makeup Trend on TikTok?

What is Asoka Makeup Trend on Tiktok?

The "Asoka" makeup trend is gaining popularity on TikTok, where users are dressing up in traditional Indian wedding looks to the beat of a Bollywood hit. The "Asoka" is named after the song "San Sanana" from the 2001 Bollywood movie "Asoka" featuring Shah Rukh Khan, Kareena Kapoor.

"Asoka" has become a viral trend on TikTok over the last couple of years, with users transforming everyday looks into Indian wedding makeup and outfits. They use smooth transitions to groove and lip-synch to the "Asoka" song, which is one of the songs in the movie. At the end, they show off their "Asoka" look, which usually includes a colorful wedding veil, dramatic makeup and heavy gold jewelry. This "Asoka" fad has earned this streamer $$$!

Participating in the craze are content makers from diverse ethnic backgrounds, many of whom are getting tens of millions of views and likes on their videos. TikTok viewers have been praising the aesthetically pleasing trend with comments like "Best makeup trend ever" and "You'll never catch me skipping one of these." According to comments on YouTube, its popularity has also reignited interest in the original "Asoka" movie and song by Alka Yagnik, Anu Malik, and Hema Sardesai.

Kareena Kapoor's inspired Asoka makeup trend is going viral on TikTok

The Asoka Makeup Trend on TikTok is all about recreating a glamorous Indian bridal look inspired by the 2001 Bollywood movie Asoka. Here's a breakdown of the trend:

Inspiration:

• Kareena Kapoor Khan's look in the movie Asoka, which features bold makeup and elaborate jewelry.
• The trend takes some liberties, focusing on modern Indian bridal styles rather than historically accurate outfits from the movie.

Key Elements:

• Flawless Base: A smooth, even complexion is the foundation for the look.
• Bold Eyes: Dramatic eyeliner with a wing and often accentuated with kohl.
• Vibrant Colors: Think bright eyeshadows and blushes for a pop of color.
• Bold Lips: Deep reds, plums, or other rich colors are popular choices.
• Jewelry: Heavy gold jewelry completes the regal look.

Trend on TikTok:

• The trend involves creators using the song "San Sanana" from Asoka while transforming themselves with makeup and dressing up in elaborate Indian outfits.
• The focus is often on the transformation process with creative transitions showcasing the makeup application.
• People from various backgrounds are participating, not just those of South Asian descent.

Why is Asoka Makeup Trend on Tiktok?

There are a couple of reasons why the Asoka Makeup Trend is popular on TikTok:

• Nostalgia for Bollywood: The trend taps into a love for classic Bollywood films, especially among those who grew up watching them. The song "San Sanana" itself is catchy and brings back memories for many viewers.
• Bridal Glamor with a Twist: The trend offers a chance to create a glamorous and elaborate makeup look inspired by Indian bridal traditions. It's a chance to play dress-up and showcase the beauty of this cultural style.
• Creative Transformation Videos: The use of transitions and the focus on the makeup application process makes the videos themselves visually interesting. It takes inspiration from the makeover genre but adds a cultural twist.
• Global Appeal: The trend isn't limited to South Asian creators. People from all backgrounds are enjoying the chance to try a new makeup style and appreciate Indian culture.
• So, the Asoka Makeup Trend combines nostalgia, cultural appreciation, creative expression, and the fun of a makeover, making it a hit on TikTok.

Tiktok

TikTok (short for "Shaking Sound") is a social media platform owned by China's ByteDance, which is also known as Douyin in mainland China. It allows users to upload videos ranging from three seconds all the way up to 10 minutes, and it can be accessed via a mobile app. Since its launch in April 2020, it has grown to be one of the most widely used social media platforms in the world, and its recommendation algorithms have proven to be more effective than alternative apps in connecting content creators to new audiences. The platform has attracted a large number of young people, particularly Generation Z, and has enabled viral trends in both food and music, increasing its cultural impact around the world.

However, the platform has also faced criticism for data privacy issues, mental health issues, disinformation and offensive content, as well as ByteDance's possible collection of user data through the Chinese government. Many countries have imposed fines, banned or attempted to ban TikTok for reasons such as protecting children or due to national security concerns. Cloudflare ranks TikTok as the most popular website in 2021, ahead of Google.