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How Much Does TikTok Pay Creators in 2024?

Do you know how much does TikTok pay creators in 2024? Creators are paid through the TikTok Creator Fund for all their videos, scroll below to know how much they earn from the platform and how do they make money.

by Ritu Rathi

Updated Jun 19, 2024

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How Much Does TikTok Pay Creators in 2024?

How Much Does TikTok Pay Creators in 2024?

TikTok has launched many programs that allow creators to earn money through the app. Though the TikTok Creator Fund is now defunct, the app has launched the Creator Rewards Program (formerly known as the Creativity Program Beta) to pay creators for their content based on views.

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As per sources, TikTok pays ($0.02-$0.04) per 1,000 views and ($20-$40) for 1 million views through the Creator Rewards Program.

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How Much TikTok Pay Through the Creator Rewards Program?

Launched in 2023 as the “Creativity Program Beta,” TikTok’s Creator Rewards Program rewards creators for their content. According to TikTok, the program was developed to reward creators for making “high-quality and original content.”

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There is no exact number on how much money a TikTok creator make. It depends on how many videos they create, the views they get and how popular their videos are. TikTok’s Creator Rewards and Effect Creator Rewards offer creators to earn money directly through the app. But apart from these programs, there are also many other ways through which creators can earn money. With all these options, there is no limit to how much money can be earned from TikTok.

Ways to Get Paid on TikTok

Think out of the box and maximise your chance of earning money on TiktOK. Follow these tips and learn how!

Create Engaging Content

To become a successful creator, it is very important to engage the audience with your videos. And that’s what programs like TikTok’s Creator Rewards Program do. Start a conversation with your audience, and ask them questions. However, to maximize the engagement, make sure that the content is relevant. You can go for posting about the latest memes, trending songs, or movies.

TikTok has stated that to be a part of the Creator Rewards Program, creators need to create long videos (over a minute long).

Post Consistently

It is very important to constantly post videos. This not only keeps your audience engaged, but it also shows the hard work you put in your videos to brand partners. To consistently post videos, you can manage a content calendar.

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Optimize your Profile

Optimizing profile is as important as optimizing content. This will improve the search ranking of the videos. Add hashtags and keywords to your profile bio and link to other social media channels. This will boost your TikTok presence and increase your chances of being discovered more by users.

How to Make Money on TikTok?

There are many other ways through which creators can make money on TikTok. Below given are top 5 ways to make money including selling digital products, going live on TikTok and lots more.

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1. Sell Digital Products

Selling digital products is one of the best ways to maximize your profits as a TikTok creator. Digital products require little investment to produce and sell and also there is no need of maintaining inventory.

2. Go live on TikTok

TikTok’s LIVE feature allows creators to monetize a live session. By activating the LIVE Gifts feature, content creators can collect virtual gifts from fans, including TikTok Diamonds, which can be redeemed for money.

3. Brand Partnership

Brand partnerships are one of the best ways to earn money on TikTok. It is a kind of influencer marketing where a third-party brand will pay the content creator to promote the companies products or services. Through this, creators can make huge sums of money as brands pay pretty well.

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4. Affiliate Marketing

With Affiliate Marketing, creators can earn money by promoting products and brands through the app. Creators can browse through TikTok’s marketplace which will have thousands of 10,000 products, request samples from brands, and promote them in their videos and livestreams.

5. Creating UGC for brands

User-generated content (UGC) is another way to earn money as a creator. Brands looking to hire a UGC creator look for a creator’s ability to create high-quality and engaging content. UGC creators get paid by brands to create TikTok content that authenticates true user-created content. Unlike brand partnership content, a UGC creator’s content is posted to the brand’s social media channels.

TikTok Creator Marketplace

TikTok Creator Marketplace is a platform where influencers can earn money. Here, content creators sell their content on the marketplace and earn income. Numerous brands and businesses meet up with creators and collaborate with them. Here’s how the process works on TMC:

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  • Brands and businesses join Creators Marketplace.
  • They browse different categories and top content in each category.
  • Contact the creator and ask for collaboration through the marketplace.

How Many Likes Are Needed To Get Paid on TikTok?

TikTok does not pay creators on the basis of the number of likes achieved but pays them on the basis of the number of views. Though likes and views are equally important, the payment to a creator is not based on the views achieved. However, if there are more likes, it will make the video trending and engaging and help to get more views as well. So, likes and views go hand in hand and contribute to the success of the video.

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