What does Demure Mean? Trend on TikTok Explained

What does Demure Mean?

Demure describes someone who is reserved, modest, and shy, often used to describe women. It means they are quiet and do not seek attention. For example, a demure young lady might dress modestly and act in a reserved manner. It can also describe clothing that appears modest and not flashy.

Demure Trend on TikTok Explained

The TikTok trend around the word "demure" was started by influencer Jools Lebron. She uses "demure" to describe a stylish, modest, and elegant way of behaving or dressing.In her videos, Lebron shows how to be "demure" in various situations, like at work, on a plane, or when dealing with others. Her idea of "demure" combines being classy and refined with a touch of charm.

Her videos on this topic became very popular, with one about being demure at work receiving over 22 million views. The trend has inspired many others to share their own tips and ideas on how to be "demure" in their daily lives.

TikTok

TikTok is a popular app where users can upload and watch short videos, ranging from a few seconds to an hour. Owned by the Chinese company ByteDance, it has quickly become one of the most visited social media platforms worldwide. TikTok's success is due in part to its smart recommendation system that helps users discover new content.

Despite its popularity, the app has faced criticism over privacy issues, mental health effects, and misinformation. It is owned by ByteDance, which has ties to Chinese investors and state entities. TikTok operates with its main offices in Singapore and Los Angeles.