Rodan and Fields Announcement Today, What Happened to Rodan and Fields? What is Rodan and Fields?

Rodan and Fields Announcement Today

Rodan + Fields announced today that starting September 1, they will change their business model. They will no longer use a multi-level direct selling approach. Instead, they will simplify things for their Consultants and customers.

Key changes include:

• Consultants will move to a new Affiliate program, earning higher commissions and getting product discounts.
• The model will focus more on direct customer sales, removing the need for recruitment and sales commissions from recruited members.
• Customers will have a better online shopping experience with easier access to products and the expertise of Consultants.

Additionally, the company is reorganizing its corporate structure, which will result in about 100 job cuts, with support provided to those affected. CEO Dimitri Haloulos believes these changes will help the company grow and provide better opportunities for their Consultants.

What is Rodan and Fields?

Rodan + Fields, also known as R+F, is an American company that focuses on skincare products and operates using a multi-level marketing strategy. Founded by Katie Rodan and Kathy A. Fields, who previously created Proactiv, the brand was initially launched in 2002 and then sold in 2003.

They later reacquired it in 2007, transforming it into a multi-level marketing firm. Rodan + Fields relies on independent consultants to sell its products, a model that has faced criticism from consumer advocates who allege it resembles a pyramid scheme. Despite controversy, the company continues to market dermatologist-developed skin care solutions through its network of consultants.

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Who is the Founder of Rodan and Fields?

Rodan + Fields was co-founded by Katie Rodan and Kathy A. Fields. They are both dermatologists known for creating the popular acne treatment Proactiv. The company was originally launched in 2002, later sold, and then reacquired in 2007.

Rodan and Fields operates using a multi-level marketing model, where independent consultants sell their skincare products. They have been recognized for their entrepreneurial success, with Katie Rodan being listed among America's most successful self-made women by Forbes.

What Happened to Rodan and Fields?

Rodan + Fields announced a significant change to its business model, effective September 1. They are moving away from their multi-level direct selling approach to simplify the experience for customers and consultants. The company, known for its dermatologist-created skincare and haircare products, hopes the changes will drive growth and better serve their customers by enhancing their online shopping experience and maintaining consultant expertise.

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